Turning complex ideas into designs that humans love and bots envy

I’m a Lead Product Designer with more than seven years of experience in digital products and four years leading design work, teams and multidisciplinary initiatives.

I turn complex business rules, fragmented journeys and cross-functional constraints into product decisions that can be delivered, understood and measured. My work spans discovery, UX strategy, journey architecture, prototyping, design systems, delivery and post-launch learning.

I have led teams of up to six designers across Design Systems and Content Design, while partnering closely with Product, Engineering, Data, Marketing, Commercial, Legal and Operations.

My background includes SaaS, fintech, data-driven platforms, conversational AI and projects for brands such as Meta, Natura, Mondelez, Hyundai and GSK.

I’m most useful in high-complexity environments where the challenge involves aligning people, rules, technology and evidence around a clear product direction.